Coca-Cola with Lime
Coca-Cola with Lime was a variation of the original Coca-Cola. It was introduced in North America in the first quarter of 2005 before being quietly discontinued in 2006. The formula is the same as regular Coke but with added lime flavor. The decision to market the product was based on popular feedback from consumers in 2004 with the release of Diet Coke with Lime.
An advertisement of Coca-Cola with Lime first appeared on television during the March 7, 2005 broadcast of American Idol. The ad uses Harry Nilsson's hit "Coconut" in an edited and slightly altered form with the mondegreen "You put the lime in the Coke, you nut."
Coca-Cola with Lime is now available in the UK, with the same television advertisement as used in North America. Coca-Cola with Lime was also available in Sweden, but is now discontinued. It was also tested in the Netherlands as limited summer edition 2005 and is now widely available in that country. Coca-Cola with Lime is also available in Singapore. The Coca-Cola with Lime beverage was also given a limited-edition run in the Republic of Ireland along with the Diet version; however, now only the Diet Coca-Cola with Lime variety remains on sale in that region.
Coca-Cola Citra is available in New Zealand and Japan.
Coca Cola with Lime was briefly available in Australia, but proved quite unpopular with some larger retailers such as Woolworths and Coles, who bought in bulk, having to reduce the price considerably (50c for a 1.25 L bottle compared to around AUD 2 for all other varieties) in order to clear the product out. Diet Coke with Lime is still avaliable in the UK, having been renamed Diet Coke with Citrus Zest in 2007.